
UW Libraries
Redesigned key UW Libraries web experiences to improve findability and task completion through information architecture, usability testing, and accessibility improvements across mobile and desktop.

With 2 years of experience in product and visual design, using data-driven, user-centered methods to craft intuitive, visually engaging web experiences across e-commerce and service platforms.
Crafting functional, stunning products with founders.

Redesigned key UW Libraries web experiences to improve findability and task completion through information architecture, usability testing, and accessibility improvements across mobile and desktop.

Built Fast Supplements' Shopify storefront to improve discovery-to-repeat purchase. Updated IA and mobile UX, strengthened PDP trust cues, and built lifecycle email flows to boost conversion and retention.

Revamped Elm Coffee Roasters' subscription service UX to improve sign-ups, with clearer pricing/value, stronger customization, and accessibility improvements.

Researched the Museum of Flight's current experience and designed a family-focused, mobile-first app concept. Improved content structure and trip-planning flows for exhibits, events, and accessibility needs.
Designing a story
Follow the curiosity trail—straight to conversion.

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